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All Terms  »  Artwork Terms

Artwork T&Cs

Free Design

We are always happy to create your artwork for you. This is typically charged at £25net per page, we do not offer FREE design I am sorry, we would also require an order and (in most cases for non credit account customers) a payment in full before we process artwork, we would not go to print until the artwork is approved. In order to create your artwork we need to know preferred lay out, colours and content. However you can create your own to save money. We recommend using Canva to design your own artwork it comes with its own design templates also free to download. We also recommend open office for simpler design work and book/booklet writing. If you would prefer a better software we highly recommend InDesign by Adobe this is however not a free program. Although it does have a free 30 day trial available and comfortable monthly payment schemes.

Artwork Charge

Typical artwork charge is £25net per/page (includes up to 2 amends prior to approval only), amendments to artwork already created by us is £15net per/page. The more information and imagery you supply the smaller the artwork charge e.g. A word document containing all the text you require with a scanned sketch of layout will help reduce cost. We cannot be held responsible for any artwork copyright infringements on artwork supplied by customers. The customer must have permission to use all images, text and logos that are supplied to us. When approving the artwork, prior to printing, the customer acknowledges that copyright responsibility is held with themselves, and not GP Print. The artwork fee paid is for the designers’ time and not to hand over the original files. If the original files are required this will be an additional fee. This fee is a further £25net per page.

Please note that the design charges are based on being given a brief to adhere to. Should you not supply a brief further costs may be charged. Your artwork will be emailed over (or sent via messaging service if requested) to you for your approval. Should you ask for amendments to the artwork without requesting a design change we will consider that the majority of the design is deemed acceptable so any redesigns will be charged as a new design charge and we will not refund the artwork charge at this point. The design charge will allow for a couple of amendments to your artwork after that we may charge at the amendments rate for further work. All work produced up to when amendments are requested will be chargeable and non-refundable. If a job is cancelled or placed on hold for more than two weeks you will be charged for any artwork costs incurred to date. In order that the studio can minimise proofing and proceed to print as soon as possible, would you please include amendments from all approving parties (i.e. vendors, etc). Please note we will only be sending out a maximum of 2 proofs. If you require more than this you will be charged an additional £25net per proof unless it is our error.

Colour Matching

Colour matching a previous order or file copy you may have will only be conducted if notice is given when placing your order. We do our very best to produce the best colour at the time of print but it may vary with materials, temperatures & humidity levels. If you require a colour match please provide the sample you would like to match even if we have printed previously as we cannot keep all samples of previous work instore as would require more room than we can provide.


We DO NOT offer a free storage facility. Any artwork stored on our systems is purely for the purpose of reprints. The design fee paid is for the designers' time and not to hand over the original files. Ownership of Artwork: While we will deliver a finished product (such as a brochure, design or a web site) to you, whether or not we hand over the original digital files upon completion of the project, it is not common for the company to retain the artwork after completion. If turning over the originals beyond completion, an additional cost will be charged, to cover storage costs, media costs and the time required to transfer the files to disk. This fee is £25net per page.

Price Guide

Business cards (0.5 page charge) £15net

Stationary Package, Business card, Compliment slip and Letterhead (2 page charge) £50net

Single sided leaflet (1 page charge) £25net

Double sided (e.g. 2 Sides unfolded) (2 page charge) £50net

Standard folded leaflet (e.g. 4 page folded) (4 page charge) £100net

Booklet / Brochure 8 page (8 page charge) £200net

Booklet / Brochure 12 page (12 page charge) £300net

Logo Design/Branding

First Tier £50net based on FULL brief to one design. Files supplied as EPS, JPG, PNG & PDF.

Second Tier £100net based on brief guidance with concepts to one final design. Files supplied as EPS, JPG, PNG & PDF.

Third Tier £200net based on a limited brief guidance with concepts to one final design. Files supplied as EPS, JPG, PNG & PDF.

Add the stationary package for complete start up deal.

Adobe Reader

Adobe Acrobat Reader is required for previewing all of our proofs and paperwork. This may be downloaded free from


Is the term used in the printing and publishing industries for the processes and procedures that occur between the creation of a print layout and the final printing. The prepress procedure includes the manufacture of a printing plate, image carrier or form, ready for mounting on a printing press, as well as the adjustment of images and texts or the creation of a high-quality print file. In today's prepress shop, the form of delivery from the customer is usually electronic, either a PDF or application files created from such programs as Adobe InDesign ideally packaged to include all links and fonts.


Is the portion of the product that will be trimmed off when it is cut to the final size. it is normally a continuation of the colour or image that remains on the trim edge. It is important to include this on every print job so that we can insure your finished product comes out perfect! Bleed of 2mm must be allowed on all trimmed edges of the artwork. e.g.

A2 - 424mm x 598mm including 2mm bleeds (finished size: 420mm x 594mm)

A3 - 301mm x 424mm including 2mm bleeds (finished size: 297mm x 420mm)

A4 - 214mm x 301mm including 2mm bleeds (finished size: 210mm x 297mm)

A5- 152mm x 214mm including 2mm bleeds (finished size: 148mm x 210mm)

A6 - 109mm x 152mm including 2mm bleeds (finished size: 105mm x 148mm)

DL - 103mm x 214mm including 2mm bleeds (finished size: 99mm x 210mm)

BC - 089mm x 059mm including 2mm bleeds (finished size: 85mm x 55mm)


Is the safety area between the edge of the document and any elements that are not to be trimmed (Text and photos that do not bleed). We require a minimum 5mm margin to contain all text and images which do not bleed off the finished size.


Colour model (process colour, four colour) is a subtractive colour model, used in colour printing, and is also used to describe the printing process itself. CMYK refers to the four inks used in some colour printing: cyan, magenta, yellow, and key black. Though it varies by print house, press operator, press manufacturer and press run, ink is typically applied in the order of the abbreviation. The “K” in CMYK stands for key since in four-colour printing cyan, magenta, and yellow printing plates are carefully keyed or aligned with the key of the black key plate.

The CMYK model works by partially or entirely masking colours on a lighter, usually white, background. The ink reduces the light that would otherwise be reflected. Such a model is called subtractive because inks “subtract” brightness from white. In additive colour models such as RGB, white is the “additive” combination of all primary coloured lights, while black is the absence of light. In the CMYK model, it is the opposite: white is the natural colour of the paper or other background, while black results from a full combination of coloured inks. To save money on ink, and to produce deeper black tones, unsaturated and dark colours are produced by using black ink instead of the combination of cyan, magenta and yellow.

Pantone Colour System

Is largely a standardized colour reproduction system. By standardizing the colours, different manufacturers in different locations can all refer to the Pantone system to make sure colours match without direct contact with one another. Pantone colours are described by their allocated number (typically referred to as, for example, 'PMS 130'). PMS colours are almost always used in branding and have even found their way into government legislation (to describe the colours of flags).

Sizes in inches

Here is a quick reference table for converting A-Series Paper Sizes to mm or inch

A0      1189 x 841mm        46.8 x 33.1 in

A1      841 x 594mm         33.1 x 23.4 in

A2      594 x 420mm         23.4 x 16.5 in

A3      420 x 297mm         16.5 x 11.7 in

A4      297 x 210mm         11.7 x 8.3 in

A5      210 x 148mm         8.3 x 5.8 in

A6      148 x 105mm         5.8 x 4.1 in

A7      105 x 74mm           4.1 x. 2.9 in

A8      74 x 52mm             2.9x 2.0 in

A9      52 x 37mm             2.0x 1.5 in

A10     37 x 26mm             1.5x 1.0 in


When reviewing images for printing you should view them at approximately 175% size to get a good feel for how they will look when printed. If they look blocky or blurry, that's how they will print too! 

When scanning photographs - save them as EPS or TIFF files, this will preserve the colour and clarity of images. GIF formats compress the image and actually discard information, causing colour shifts. Don't use this format. LZW compression and ASCII encoding will cause problems. JPEGs compress the image and again discard information but can be used, we have to un-compress them before sending them into production which can cause colour shifts.

Setting up spine for Perfect Binding

Allow for 4mm bleed for the cover, 2mm bleed for the Inners. The inner pages should have nothing near the spine edge up to 15mm preferably. The cover should be clear of print on the inside spine plus 5mm margin either side. Allow for the front of cover to be scored at up to 8mm from the spine.

The spine should be as per calculation

100gsm = 0.09mm approx. multiplied by number of leaves.

120gsm = 0.11mm approx. multiplied by number of leaves.

plus 1mm for glue allowance.

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