Want to know more about certain aspects of Printing? Well, you've come to the right place! In this blog, we detail and outline some common Myths and facts to do with everything Print related! Without further ado!...
Myth or fact?
Myth debunked! It is easy to say at first glance of the printing industry that it isn't environmentally friendly; paper is made out of trees, yida yada bad, bad bad. However, paper does not deplete our finite natural resources. The production of paper actually encourages sustainable forest management. European forests have been growing by over 1,500 football (The English equivalent, not the American one) pitches in Europe alone. Here at GP Print, we use the Presstek 34 Di Eco-Friendly Printing Press, which is waterless and chemical-free, all while using vegetable inks. High-quality results and environmentally friendly? Win-win.
Myth or fact?
Myth debunked! With the advancement of technology, many assume that print marketing is dying. However, the digital world is saturated, with more and more people seeking to 'detox' from screen time. That's why many businesses and individuals still spend money on newspapers, magazines and other print periodicals, which present ample opportunity for ads and inserts.
Production of print-based periodicals requires an investment of time and money. It is more closely regulated than online spaces, something which consumers are aware of. As such, advertising in print signals to readers that you are a reputable company that values investing in its brand and is willing to be scrutinised. All of this lends greater credibility.
Myth or Fact?
Fact! Printing has been found to be 43% less annoying than internet marketing. Customers are often put off by a large number of promotional emails and messages. Surprisingly, they now appreciate an excellent catalogue or a thank you note in their mail.
Myth or fact?
MYTH! (Kinda) Many printer manufacturers claim that aftermarket cartridges will produce poor output quality or even permanently damage the printer. Although some aftermarket suppliers are guilty of producing cartridges of subpar quality, not all of them should be dismissed so quickly. Reputable vendors that offer quality assurance through a warranty will deliver prints on par with printer manufacturer quality.
Myth or fact?
Myth debunked! Some people are under the impression that using print cartridges that weren't manufactured by the printer company can void their printer warranty should something happen to the printer. This is simply false. Your freedom to use compatible or third-party products are protected under the Magnuson-Moss Warranty Improvement Act, which prohibits a manufacturer from denying you service or a refund that would have otherwise been covered simply because you use a compatible product.
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Best Wishes,