Why Business Cards Still Matter

Sun 9th October 2022

Business Cards

In business today, there is no surprise that technology is swooping in and changing the way marketing tools are used, however, that isn’t to say the more traditional methods such as business cards have lost their value, in fact, such tools are still a very tactical and are a useful way to promote a business.

Here are 5 reasons why business cards still matter in the world of business. 

• Reach a wider audience – Although the majority of the population are largely active online and familiar with the internet, there is still a select amount that prefers to overlook the digital noise when it comes to business. This is sometimes overlooked by organisations which can set them up for limitations. Having professional business cards means that you can provide your potential clients and customers with a nondigital way of contacting you, giving them a physical company information.

• Professionalism – If someone were to sell you their services, the first thing you’d want to know is how to contact them and get more information. If you are asked for a business card but don’t have anything up to date to present, you could risk your business looking unprofessional. Having a business card instantly feels more professional and leaves a good impression. It also allows them to easily access your contact details and be more inclined to get in touch.

• Cost Effective – Business cards are a cost-effective, manageable and efficient way to promote your business and increase brand awareness. If you are a smaller business this marketing tool may be ideal as you won’t need to splurge on creating complex websites to gain recognition. 

• Personalised – Having business cards means you can tailor the appearance to suit your brand and allow your audience can get a feel for your business. The appearance can be a huge influence on whether or not a client/customer feels engaged to your business. 

• Builds rapport – Business cards can help you engage with your audience on a more personal level. You will likely be selling a product or service face to face so it is your responsibility to initiate that conversation by letting your audience know who you are, what you do and what you can provide them. It doesn’t need to turn into a sales pitch, just a brief understanding of you and the business to build rapport with your audience. Handing a business card at the end of a conversation can show confidence and professionalism which assures your audience that you’re genuine and dependable. If you are looking to purchasing a new set of business cards for your company, visit our business card section today where you can upload your logo, business details and any design requirements.

Best Wishes,
Peter Martyr
GP Print LTD.