Power of Leaflets

Sat 5th February 2022

Power of Leaflets

The power of a leaflet is great. Imagine getting your message into the hands of a potential customer for them to decide if they require your services right now. If they don't, they put away for safe keeping until they do or use it to recommend to a friend who has been looking for someone.

These are things that cannot be completed with current social network providers. If you want to visualise what it is like advertising on a social network, imagine standing in a room full of people all shouting they have something to sell or discuss. You may possibly hear one or two but there will be many you won't be able to.

Like many trends it seems Leaflets have done a full circle and are back on the mat of the homes as the best way to get your business noticed. Gone of the days when you went away on holiday and couldn't even open the door for all the adverts in the way and free newspapers. Now you get home, see something on the floor and are immediately drawn to it as something different. Unlike digital ads it can be put away for safe keeping and found easily without trying to think of who it was and searching online.

Leaflets

What is important is the design of your leaflet. Making sure you are straight to the point. Draw the customer in with an offer or service that cannot be given by anyone else. Don't design it like someone else or you run a risk of diluting your brand. Stand out from the crowd. Imagine being back in that room holding a banner in the air. Why should someone come over to you? What do you offer? These are the questions you should ask yourself when creating your leaflet.

Leaflets are a popular marketing tool for a number of reasons. They are:

• Affordable: Leaflets are a relatively inexpensive way to reach a large audience. The cost of printing and distributing leaflets can be much lower than the cost of other marketing methods, such as advertising on social media, TV or in newspapers.
• Targeted: Leaflets can be targeted to specific demographics or geographic areas. This can help to ensure that your marketing message is seen by people who are most likely to be interested in your product or service.
• Flexible: Leaflets can be used to promote a wide variety of products and services. They can also be used to announce events, provide information, or simply raise awareness about your business.
• Measurable: The effectiveness of leaflets can be measured by tracking how many people take action after receiving a leaflet, such as visiting your website or making a purchase.

For these reasons, leaflets can be a very effective marketing tool for businesses of all sizes.

Here are some additional benefits of using leaflets:

• Leaflets can be a great way to generate leads. If you include a call to action on your leaflet, such as a website address or phone number, you can encourage people to contact you for more information.
• Leaflets can help to build brand awareness. When people see your leaflets, they are reminded of your business and what you offer. This can help to improve your brand reputation and make people more likely to do business with you in the future.
• Leaflets can be a great way to stay top-of-mind with your customers. If you hand out leaflets to your existing customers, you can remind them of your business and keep them coming back for more.

If you are looking for a cost-effective and effective way to market your business, leaflets are a great option to consider.

The last thing is distribution. What is the answer to this? Well the best and most cost effective thing to do is to distribute locally to you if you are a shop. Hand out in front of your store enticing people in or to comeback later. If you are working on a property deliver your leaflet five doors down either side. Neighbours are nosey and will have noticed something going on and are more likely to use your services if they can see for themselves what you are like. Otherwise you can use a distributor for your leaflet drop. Just consider which areas you want to hit and the frequency you want to run. You may want to do every house in your city or town at once, but can you accommodate that volume? Make sure you do at a comfortable rate that suits you. 

What happens if you get no response? Well this could be down to timing. Selling umbrellas in the height of summer doesn't mean you have failed it just means your customers are not ready for your services as yet. To ensure you are always in your customers mind when ready you can produce a follow up run to appear to confirm your services. Worth noting that the rule of three applies to people seeing and recognising your brand so running a leaflet drop to repeat is a great way of ensuring this happens.

Drop us an email, call or message about your next leaflet ideas and we will help you create something that works for you.

Best Wishes,
Peter Martyr
GP Print LTD.