We’ve all been on the receiving end of search engine results that leave us more confused than when we started. And that’s often the case when searching where to go for printing services - there are plenty of providers, all with different strengths and services.
But how do you decide which one is right for your printing services? We’ll explore why print should be a major player in your marketing plan and how to select where to go for printing services that leave you with a product to be proud of.
Since the eruption of digital ads, it’s easy to think that print is in the past, but that just isn’t the case. On the contrary, we’re faced with so many digital ads every day that it can be hard to stand out in the sea of sales that stare at us every time we look at a screen. But there is an alternative to catch the attention of the would-be clients you desire; print marketing.
Leaflets, business cards, and booklets appear to some as outdated marketing tools. In fact, these printed wonders are anything but - you can pack some personality into your design and drive customers to your door with an unexpected piece of print dropping into the palms of those you’d like to speak to.
But where should you go for printing services? Connecting with a partner to support you in producing your chosen print items is the first step to producing a beautifully-finished product - we’d argue it’s the most important step, actually.
To help you with this crucial decision, we’ve outlined our top five actions and considerations when seeking printing services:
1. Research and recommendations
Don’t be tempted to speak to the first provider you come across; when using a service for the first time, nothing beats a recommendation. In the absence of a friend in-the-know, research is key.
2. Understanding your printing needs
When it comes to printing suppliers, not all are created equal. The product, quality of finish, and deadlines are all important considerations when selecting a long-term partner.
3. Which qualities are you looking for in your printing provider?
You may have some very particular needs that dictate where to go for printing services; sustainability initiatives, a delivery service, or a fast turnaround could be an important part of your enquiries.
4. Customer service and communication
Good communication goes a long way; observe how your shortlist of suppliers talks with you and if they respond promptly and within agreed timescales. This is a good indicator of how they’ll communicate with you in the future.
5. Choose local
If there’s something that phone calls, texts and emails just can’t provide, it's the ability to see and feel products for yourself. So, avoid being disappointed with the finish of your product by choosing a trusted local provider. If you're in the Greater Peterborough area, check out GP Print for top-class printing in Peterborough.
Send us your quote request today to find out if we’re the print partner for you!
