Original Logo
A few years ago, we were tasked with the job of creating a new brand for a local craft maker and artist. The brief was simply put as I would like to change my name and to look more professional.
We began toying around with ideas and puns towards the maker's business to come up with a catchy name that worked well to identify the business in a large market.
The name was decided as "How She Felt" working on the felting process and that the business is run by Sharon and that the products she makes are a representation of her feelings as she puts so much character and love into each make.
With a new name, comes a new logo and branding - the next key element for GP Print to collaborate on with Sharon and possibly the most important. We knew right from the start that it needed to incorporate feelings and that a lot of love was given to each make. We decided that a heart was the ideal icon for this and chose to turn it into needles to link with the process involved. Choosing the font followed the same process of incorporating the business essence but also needed to be legible. The "How She" we used a stitch style with the "Felt" being more script styling to create the handwritten feel of personal touch.
The colouring needed a lot more attention as a soft and identifiable palette was desired. For this we decided to ask Sharon for her favourite colour as nothing would identify her better than the colour she feels closest to. She snapped a piece of felt and we selected the pantone that best matched and added to her logo with options to invert the colouring for various backgrounds.
The logo was born and created a sense of achievement for Sharon as a leap forward for her business. She now could be identified as a business and not just a crafter. This has developed into bespoke packaging and stationery to really identify her brand and to welcome her makes into their new homes with a wonderful gift experience for the recipients.
We continue to work with Sharon at "How She Felt" to ensure her business branding is kept up to date and the customer experience is refreshed to ensure a constant feed of orders with anticipation of what they'll be presented with.
If you'd like to visit Sharon's website for How She Felt , please follow this link:
https://www.howshefelt.co.uk/
How She Felt new logo
