info@gpprint.co.uk   |   01733 340 622   |   About Us   |   Quick Shop
Need any help? Email us and we can do the rest.
By Pete

Evolution of the GP Print Brand

Tue 18th January 2022

Original GP Print Logo

Original GP Print Logo

Our logo started in 1999 when GP Print first started trading. With the abbreviation Greater Peterborough we noticed that GP had a recognisable affiliation with Grand Prix which we liked the idea of matching our fast turnaround services.

With that in mind we branded using a chequered flag and racing green colouring choosing a simple type that accompanied the logo without being too fancy.

Years later we decided that the logo was too big and full to use in marketing in the current climate and didn't match how we had developed to keep up with the times in our products and invested in new machinery. We decided to simplify the logo without losing too much of the identity. We kept the green and reduced the chequered flag into a very simple icon that could still be recognised as previously and accompanied with a new font style that matched the current market trend of using simple modern fonts.

The second logo for GP Print

The second logo for GP Print

This brand continued again for many years until we felt again that the market had changed as had our services.

The next logo we again decided to adapt the chequered flag this time into steps to demonstrate how we helped our customers climb up to be seen above all others and how our services offered were of equal stance.

This created a much simpler identifiable logo that we decided needed a font that was bolder than its predecessor and wanted it to be a font that was bespoke as our services had developed into. We wanted to ensure that our services were not seen to be off the shelf and offering something you couldn't just buy off the internet. This logo matched everything we were about and progressed with us for many years before we decided to rebrand with a fresh new look that we were proud of and could shout from the rooftop during a time that very little was able to be shouted about in a positive manner.

The Third Logo for GP Print

The Third Logo for GP Print

Our new logo needed to have the wow factor and really progress the branding to show how we were ready to be noticed above all others. We broke up the steps and scattered them above our name to insure we didn't lose any identification we had previously gained. We decided to escape the previous brand colouring and opt with a number of colours that were identified within the printing services and add a couple more colours to boost the overall look (we even managed to sneak in our old colour albeit very subtle). To emphasise these colours we chose a nice gradient of blues that helped the colours to pop and gave a fresh new look to the way we could identify our clothing and accessories including our shop front.

Our current logo

Our current logo

Our logo is something we are so proud of and really represents us as a business that keeps up with the times and is always looking for ways to develop. We love showing off our new brand so much that we have developed every element including social media, websites and promotional material. We want to make sure you see us and recognise us. We are not going to hide amongst the others as we are proud of our business and want to share our services and abilities with all.

Likes
« Back to Articles

Deck the Halls with Custom Calendars: It’s Not Too Late!

Fri 29th November 2024

Read more...

How GP Print Helped Maddison Ball Creative Bring Big Ideas to Life

Sat 23rd November 2024

Read more...

Why Your Business Shouldn't Overlook the Power of a Custom Christmas Card

Wed 20th November 2024

Read more...

Add a Touch of Magic: Custom Christmas Cards for Families and Friends

Tue 12th November 2024

Read more...

Boost Your Sales this Christmas with These Must-Have Print Products

Tue 5th November 2024

Read more...

Holiday Menus and Marketing Materials for Restaurants: Get Ready for the Festive Rush

Fri 25th October 2024

Read more...

How Custom-Printed Company Uniforms and Stationery Create Unity and Boost Team Spirit

Mon 21st October 2024

Read more...

What to Consider when Creating Powerful Leaflets for your Business

Mon 14th October 2024

Read more...

The Psychology Behind Effective Print Design: How Colours, Fonts, and Layouts Impact Sales

Wed 9th October 2024

Read more...

The Remarkable History of Printed Advertising: From Ancient Papyrus to Glossy Magazines

Sun 6th October 2024

Read more...

The Best Promotional Christmas Products to Order and When

Thu 26th September 2024

Read more...

Best Eco-Friendly Products—Good for Your Event & the Environment

Thu 22nd August 2024

Read more...

Cool Ideas for Freebies at Events that Don’t Cost the Earth

Wed 31st July 2024

Read more...

Five Must-have Trade Show Event Printing Materials

Thu 4th July 2024

Read more...

Celebrate Love & the Planet with Eco-Wedding Printing Tips

Wed 22nd May 2024

Read more...

Thank you for 25 great years

Wed 1st May 2024

Read more...

Time is Money: Maximising Efficiency with Commercial Printer Speeds

Wed 17th April 2024

Read more...

Digital vs Printed Books: Which Is Best for Your Business?

Thu 21st March 2024

Read more...

Everything you need to know about printing a banner

Tue 6th February 2024

Read more...

A Beginner's Guide on How to Print a Booklet

Thu 11th January 2024

Read more...

How Does Digital Printing Work?

Tue 19th December 2023

Read more...

Where to Go for Printing Services: Finding a Trusted Partner

Thu 7th December 2023

Read more...

Five Reasons Why Printed Leaflets Are Here to Stay

Fri 6th October 2023

Read more...

We Take Care of You and Your Print

Wed 16th August 2023

Read more...

Print Finishing Options Explained

Tue 8th August 2023

Read more...

Why Paper Goods for Companies Are Essential in Today’s Digital Age

Mon 10th July 2023

Read more...

Elevate Your Beauty Business: Unlocking the Power of Print Services

Tue 6th June 2023

Read more...

Using Print Materials to Build Trust and Reputation Within the Trade Industry

Mon 5th June 2023

Read more...

5 Ways to Reduce Your Environmental Impact When Printing

Tue 4th April 2023

Read more...

5 Printing Mistakes to Avoid

Wed 1st March 2023

Read more...

Size Matters

Sat 25th February 2023

Read more...

What is Print Ready?

Wed 15th February 2023

Read more...

In the Wedding Mood, Love Is In The Air

Wed 8th February 2023

Read more...

DIY Wedding Favours: A Personal Touch That Will Delight Your Guests

Fri 3rd February 2023

Read more...

Extra Long Sheet Printing Now at GP Print

Mon 16th January 2023

Read more...

DIY Wedding Invitations: Benefits & Printing Tips

Tue 10th January 2023

Read more...

How to Prepare Your Design For Print | Help Guide

Tue 6th December 2022

Read more...

A Brief History Of Printing

Fri 4th November 2022

Read more...

Not So Comical, Comic Sans

Wed 26th October 2022

Read more...

Personalised Touch With a Local Company

Fri 21st October 2022

Read more...

Meet the customers: We Love Peterborough

Tue 18th October 2022

Read more...

The Art Of Font Psychology

Tue 11th October 2022

Read more...

Why Business Cards Still Matter

Thu 13th October 2022

Read more...

The Ins and Outs of Printing | Myth Debunking!

Thu 29th September 2022

Read more...

What Are Pages?

Sun 21st August 2022

Read more...

Meet the machines: Matrix Metallic

Thu 20th October 2022

Read more...

Why GP Print?

Mon 11th April 2022

Read more...

Everyone is an artist

Sat 26th March 2022

Read more...

Meet the machines: BLADE

Fri 18th March 2022

Read more...

Meet the machines: DBM 350

Mon 14th March 2022

Read more...

Meet the machines: DC-646

Fri 11th March 2022

Read more...

Let's Talk Image Quality

Sat 5th March 2022

Read more...

Meet the Team: Lorraine

Wed 14th September 2022

Read more...

Meet the team: Chris

Tue 22nd February 2022

Read more...

Our Quotes Explained

Fri 18th February 2022

Read more...

What is Bleed?

Wed 16th February 2022

Read more...

Lithographic Print Versus Digital Print

Tue 15th February 2022

Read more...

Power of Leaflets

Tue 8th February 2022

Read more...

Meet the Team: Tabitha

Sun 6th February 2022

Read more...

New Style for GTN

Fri 4th February 2022

Read more...

First Copy - Case Study

Wed 2nd February 2022

Read more...

How She Felt with GP Print

Sun 30th January 2022

Read more...

Meet the customers: Just Nature

Fri 28th January 2022

Read more...

Meet the Team: Peter

Wed 26th January 2022

Read more...

Supporting the Local Hospitals

Tue 25th January 2022

Read more...

Meet the Customers: Djibo Art

Sat 22nd January 2022

Read more...

GP Print Promo Video

Thu 20th January 2022

Read more...

Evolution of the GP Print Brand

Tue 18th January 2022

Read more...

A GP Print poem

Sun 16th January 2022

Read more...

GP Print Streamlines with Duplo Finishing Eco System

Sat 15th January 2022

Read more...

The Dynamic History of the English Printing Process

Mon 10th January 2022

Read more...