info@gpprint.co.uk   |   01733 340 622   |   About Us   |   Quick Shop
Need any help? Email us and we can do the rest.
By Pete

Why Business Cards Still Matter

Thu 13th October 2022

From Our Gallery - Business Cards

From Our Gallery - Business Cards

In business today, there is no surprise that technology is swooping in and changing the way marketing tools are used, however, that isn’t to say the more traditional methods such as business cards have lost their value. In fact, such tools are still very tactical and are a useful way to promote a business.

Here are 5 reasons why business cards still matter in the world of business. 

Reach a wider audience – Although the majority of the population are largely active online and familiar with the internet, there is still a select amount that prefers to overlook the digital noise when it comes to business. This is sometimes overlooked by organisations which can set them up for limitations. Having professional business cards means that you can provide your potential clients and customers with a non-digital way of contacting you, giving them physical company information.

Professionalism – If someone were to sell you their services, the first thing you’d want to know is how to contact them and get more information. If you are asked for a business card but don’t have anything up to date to present, you could risk your business looking unprofessional. Having a business card instantly feels more professional and leaves a good impression. It also allows them to easily access your contact details and be more inclined to get in touch.

Cost Effective – Business cards are a cost-effective, manageable and efficient way to promote your business and increase brand awareness. If you are a smaller business, this marketing tool may be ideal as you won’t need to splurge on creating complex websites to gain recognition. 

Personalised – Having business cards means you can tailor the appearance to suit your brand and allow your audience to get a feel for your business. The appearance can be a huge influence on whether or not a client/customer feels engaged with your business. 

Builds rapport – Business cards can help you engage with your audience on a more personal level. You will likely be selling a product or service face to face so it is your responsibility to initiate that conversation by letting your audience know who you are, what you do and what you can provide them. It doesn’t need to turn into a sales pitch, just a brief understanding of you and the business to build rapport with your audience. Handing a business card at the end of a conversation can show confidence and professionalism which assures your audience that you’re genuine and dependable.

If you are looking to purchasing a new set of business cards for your company, check out our services where you can upload your logo, business details and any design requirements.

Likes
« Back to Articles

Feel The Force Day 2025 – A Galactic Day Out for Everyone!

Join us at Feel The Force Day 2025 on 17th May at Peterborough Cathedral – the UK’s inclusive sc...

Fri 25th April 2025

Read more...

Get Organised for the New Financial Year with Custom Calendars & Diaries

Get ready for the new UK financial year with custom-printed calendars and diaries! Track budgets, pl...

Tue 1st April 2025

Read more...

Did You Miss Our 20% Flash Sale? Don’t Let It Happen Again!

Missed our 20% off flash sale on 13th March? Don’t let it happen again! Sign up for our newsletter...

Wed 19th March 2025

Read more...

The Psychology of Colour in Print: How Your Choices Influence Customers

Discover how colour choices in print marketing and packaging impact customer perception and sales. L...

Wed 26th February 2025

Read more...

Don’t Miss Out: Order Your 2025 Calendars Today!

Don’t miss out on 2025 calendars! Create custom designs for personal or business use with GP Print...

Fri 31st January 2025

Read more...

Bespoke Valentine’s Cards & Gifts: Share the Love in Style

Create bespoke Valentine’s cards and gifts like mugs, t-shirts, and more for a heartfelt touch...

Thu 23rd January 2025

Read more...

Start Anywhere, Anytime: Bespoke Diaries for Your Unique Needs

Missed getting a 2025 diary? Start anytime with our fully customizable, coil-bound diaries. Perfect ...

Wed 15th January 2025

Read more...

New Year, New Opportunities – Don’t Miss Our Exclusive 15% Discount!

Start 2025 right with our exclusive 15% discount on business cards, brochures, and more. Sign up for...

Wed 8th January 2025

Read more...

Happy New Year 2025: Let’s Start Fresh Together!

Kick off 2025 with a fresh start! Discover why rebranding is key to success this year and how GP Pri...

Thu 2nd January 2025

Read more...

Merry Christmas and Thank You for Your Support!

Thank you for trusting us to bring your ideas to life in 2024. We’re thrilled to have supported yo...

Tue 17th December 2024

Read more...